We developed a visual identity system built on simplicity and clarity.
As Al Hilal Club expanded its operations and diversified its initiatives and platforms, it became essential to establish a unified visual identity that maintains brand consistency across all touchpoints. The challenge was to create a flexible system that could be applied across various media and marketing contexts without compromising the club’s identity.
We developed a visual identity system built on simplicity and clarity, enabling seamless implementation across all departments. The visual elements were designed to provide a unified framework for use across digital platforms, media assets, and events.
The project was delivered in partnership with One Group, creating an integrated visual system that strengthens Al Hilal’s presence across all channels.
increase in brand awareness
identity applied across all sectors
increase in engagement and followers
