We developed a focused digital marketing strategy for Cash Expo 2026.
With Al Yusr’s participation in Cash Expo 2026, the company faced the challenge of generating over 200,000 leads within a short timeframe, in a highly competitive environment with multiple financial institutions present at the event. In addition, the existing digital platforms required optimization to support high-intensity campaigns, while the project operated under a limited budget compared to the scale of the event and its objectives.
We developed a focused digital marketing strategy aimed at maximizing lead generation during the exhibition period. Digital accounts were reactivated and optimized, including previously inactive accounts, alongside the launch of targeted advertising campaigns built around clear messaging and direct offers designed to drive conversions. Budget allocation was optimized to ensure maximum return, supported by an intensified digital presence throughout the exhibition period.
increase in lead generation
increase in reach and brand awareness
increase in conversions and sales
