We developed a marketing strategy focused on establishing a clear brand position in the market.
As Code It entered a highly competitive point-of-sale solutions market, the company faced low brand awareness and difficulty establishing a distinct market presence among competitors. This was also reflected in sales performance, driven by the lack of a clear positioning that differentiates the product and connects it with the target audience.
We developed an integrated marketing strategy focused on building a clear and differentiated brand position within the market, while highlighting the product’s competitive strengths in a direct and customer-focused way. Digital campaigns were activated, alongside the development of targeted content that communicates the product’s value. This was supported by building a stronger media presence to increase trust and expand reach. These efforts contributed to establishing a clearer market presence for Code It, growing the customer base, increasing continuous digital visibility, and supporting the company’s admission into the “Saudi Technology” ecosystem.
Increase in customer base
Increase in brand awareness
Sales growth
